About Page and Discovery Card Packaging

Your About page explains why the right person should join. Your Discovery card earns the closer look. Treat them as one promise at two levels of detail, with clear language that matches what members will find inside.

What it is

The Discovery card is the short version. Its name, image, and brief description help someone decide whether your community deserves attention.

The About page is the fuller version. It can explain who the community serves, the outcome members work toward, what happens inside, and the next step to join.

How it works

People may reach your community from Discovery, social content, paid promotion, or a direct recommendation. Each route gives them limited context, so the card and About page need to make sense to a newcomer.

Use the words your intended members use for their problem and goal. Clear keyword language can help people recognize the match, but Skool has not published exact search weights.

Your card and About page should agree. If the card promises one outcome and the page describes another, the visitor has to work too hard to understand the offer.

Best practice

• Start with one specific audience and one useful outcome.
• Make the card understandable without relying on insider language.
• Let the About page add proof, participation expectations, access details, and a clear join path.
• Match the main wording across your card, About page, social calls to action, and onboarding.
• Remove outbound links that distract from the decision to join.
• Review visits and signups together in Traffic Sources.
• Treat traffic from Growth Boost as cold traffic that needs immediate clarity.

A simple packaging pass

1. Read the card as if you have never heard of the community.
2. Check whether the audience and outcome are clear in a few seconds.
3. Open the About page and look for the same promise in fuller language.
4. Confirm that the first experience after joining can deliver that promise.
5. Remove claims, links, or details that do not help the visitor decide.
6. Change one major element at a time so you can understand the result.

Pitfalls

• Polishing classroom content while the card remains vague.
• Writing for existing members instead of a first-time visitor.
• Repeating keywords so often that the page becomes awkward.
• Sending visitors to several outside links before they understand the community.
• Using Growth Boost to compensate for an unclear offer.
• Promising rank, revenue, or member outcomes that the page cannot guarantee.