Traffic Sources

Traffic Sources shows where visitors and members came from. It helps you connect About-page visits, signups, paid conversion, new monthly recurring revenue, and member origin to channels such as YouTube, Instagram, Facebook, affiliates, Skool, and direct traffic.

The feature is available on both Hobby and Pro. Verify the current plan details before choosing a plan around analytics access.

What it is

This is Skool's first-party channel view. It gives you a practical starting point for deciding which sources bring attention, which ones create members, and which ones create paying members.

How it works

Visits and conversions are grouped under source labels.
Attribution Model explains how the latest qualifying touch receives credit inside your group.
Direct traffic can include visits that arrived without a clear source, so it deserves investigation rather than a quick conclusion.
Growth Boost traffic should be read separately from traffic you created yourself.
The dashboard contains private business data, so use it for decisions without publishing member or revenue screenshots.

Growth Boost and the efficiency score

Growth Boost turns the Traffic Sources data into an offsite advertising campaign for your group, and each source earns an efficiency score once it has sent 100 visitors and one paid signup in 30 days. The score blends conversion, price, retention, and the share you offer. Growth Boost explains the default share, the bid slider, the four campaign stages, and what to expect after a reset.

Best practice

Review channel results weekly, but make decisions over a useful time window.
Compare visits, signups, paid conversion, and retention before naming a winner.
Keep secondary channels that still bring good members, even when one channel leads.
Send people to a clear About page so the source and conversion path are easier to read.

Pitfalls

One strong week does not prove a durable channel.
A high direct share does not automatically mean word of mouth.
Platform-wide averages do not describe your community.
Exact labels and plan access can change, so look at your own dashboard before you describe them to anyone.