Growth Boost

Growth Boost does three things: it places your group at the top of Discovery search results for keywords your ideal customers search for, boosts your visibility through other groups and profiles, and lets Skool run off-site ads for your community. All three arrive in your dashboard as the Skool Network traffic source.

As of September 2026, Growth Boost is on by default, with the toggle in Settings > Discovery, and Skool keeps 30% of revenue from the members it brings. A slider in the same place lets you offer more: 40, 50, 60, or 70%. A new bid applies only to members who join after the change; existing members stay at the percentage that applied when they joined. Distribution considers how efficiently a group turns traffic into retained paying members, so the highest offer does not automatically receive the most traffic.

What it is

Growth Boost is an additional acquisition channel. It sits beside your own content, referrals, affiliates, and paid campaigns, and it should be measured separately from them.

The percentage applies only to members attributed to Growth Boost, not to members you bring yourself. When you move the slider, the new percentage applies to future Growth Boost members, and existing members keep the percentage in place when they joined.

How it works

Skool tests ads and sends visitors to a community's About page.
Clear positioning, accurate social profiles, and a convincing About page help the system understand and convert the audience.
Your efficiency score combines four inputs: conversion rate (an effective rate that multiplies About-page conversion by free-trial conversion), price (average revenue per member, which is what makes tiers count), paid retention, and your Growth Boost percentage. Skool's help article lists the same four inputs. Skool has not published the exact weights.
A traffic source needs at least 100 About-page visitors and one paid signup in the last 30 days before Skool can give it a score.
Skool moves a group through four campaign stages as the score improves, described below.

The four campaign stages

Not enough data: your group appears in carousel ads while Skool gathers the minimum numbers.
Stats not good enough: you stay in carousel ads until conversion, price, retention, and your bid improve.
Good stats: Skool runs a dedicated campaign for your group, with 20 or more creatives and roughly $500 to $1,000 a day in ad spend.
Great stats: Skool runs a partnership campaign that uses your own social clips as ads, at roughly $5,000 to $10,000 a day.

These stages come from Skool's own description, not from a published rulebook, so treat the spend figures as illustrative.

Skool is restructuring its ad accounts and campaigns, and its help article currently warns that Growth Boost will be turbulent from September 1 to September 4, 2026; check the notice at the top of the Traffic Sources and Growth Boost article for the live window before you react to a dip.

Best practice

Confirm the current percentage and terms before you model margin.
Make the About page clear before asking for more traffic.
Compare Growth Boost customers with your own sources in Traffic Sources.
Watch conversion and retention together. Cheap signups that leave quickly are not efficient growth.
Raise the offered share only when your price, margin, refund pattern, and retention can support it.

Pitfalls

A higher share is not a guarantee of traffic, customers, or profit.

Do not apply a new percentage to existing customers in a forecast without confirming the current rule.
Do not treat a one or two day dip during a campaign reset as proof that your bid or About page stopped working.
Do not treat Growth Boost as organic Discovery ranking.