Attribution Model

Skool uses last-touch attribution for your group. The most recent qualifying source gets credit, and traffic Skool sends you through its own placements is recorded as Skool Network.

What it is

Attribution is the rule Skool uses to connect a visit, signup, or paid membership to a source. It helps you read Traffic Sources without treating every touchpoint as equally responsible.

The attribution window is 90 days for most sources, and 14 days for Skool Network and Affiliates. This is still a last-touch system, not a multi-touch model.

How it works

• Each group keeps its own attribution history.
• The latest qualifying touch inside your group receives credit.
• Attribution is per group and is set by the last qualifying click, so a member Skool sends you through its own placements is attributed to Skool Network; once attribution is locked Skool does not change it.
• The attribution window is 90 days for most sources, and 14 days for Skool Network and Affiliates.
• A plain group link is usually enough. Extra tracking parameters are optional, not required by this model.

Best practice

• Give each channel a clean, consistent link so the source labels remain easy to interpret.
• Read several weeks of data before changing a channel budget or content plan.
• Keep affiliate conversions separate from Growth Boost customers and your own traffic.

Pitfalls

• Last touch tells you which source closed the journey, not every influence along the way.
• A source label can be accurate while your wider marketing story is more complicated.
• Do not invent multi-touch weights that Skool has not published.
• Do not compare old case studies with current results unless you know which attribution rules were in use.