Skool Book

Chapter 01

What Skool Is

What Skool is, who makes it, and the ideas behind running a community there.

Illustration for chapter 1, What Skool Is
  1. Skool Feature Map

    Skool brings community, courses, events, payments, discovery, gamification, chat, and mobile access into one platform.

  2. Community Classroom and Calendar

    Community, Classroom, and Calendar are the heart of a Skool group. The feed gives members a place to talk, the classroom organizes what they learn, and the…

  3. Skool Call and Webinar

    Skool Call is part of the Calendar area and gives you a way to host live sessions for your community. Skool has two named live formats.

  4. Freemium and Trial Controls

    Freemium gives a visitor a choice between a free plan and a paid plan when joining. Trial controls let you decide which courses or pages a trial member can…

  5. Close Doors

    Close Doors lets you pause new joins without removing the community for existing members. As of July 2026, Skool described a closed group as temporarily…

  6. Growth Boost

    Growth Boost does three things: it places your group at the top of Discovery search results for keywords your ideal customers search for, boosts your…

  7. Traffic Sources

    Traffic Sources shows where visitors and members came from. It helps you connect About-page visits, signups, paid conversion, new monthly recurring revenue…

  8. Attribution Model

    Skool uses last-touch attribution for your group. The most recent qualifying source gets credit, and traffic Skool sends you through its own placements is…

  9. Localization and Languages

    Skool can show its interface in 11 languages. As of September 2026, the official list is English, Spanish, German, French, Portuguese (Brazil), Traditional…

  10. Community Led Growth

    Community led growth is the idea that the community itself does the growing. When members find real value in the conversations, the lessons, and the people…

  11. Ten True Regulars and Community Ops

    Ten true regulars is a simple way to picture the first healthy core of a community. You are looking for a small group of people who know why they are there…

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