Winning the Skool Games
Approach the Skool Games by growing paid recurring revenue that your community can keep. As of September 2026, Skool's leaderboard FAQ documents the Games as a quarterly competition ranked by MRR growth, the new recurring revenue added during the quarter, with total MRR shown underneath as context. Only the first $100 a month of each member's price counts, annual plans are divided by twelve, one-time course sales do not count, rejoining members are excluded, and refunds are subtracted. One-time sales and public excitement do not replace careful onboarding, refund planning, and retention.
Best practice
- Read the current Skool Games Rules before designing the campaign.
- Plan from MRR growth within the quarter, which is what the leaderboard ranks, not from member count or gross cash collected.
- Keep one-time course sales outside your Games projection; the leaderboard is about recurring revenue.
- Treat cancellations and refunds as direct subtractions from the MRR growth that ranks you.
- Pick the next milestone ($3,000, $10,000, $30,000, $100,000, $300,000, or $1 million in MRR) as a planning focus, not a promise.
- Use the overall and category leaderboard views to understand the groups around you, then get back to serving members.
- Build the first week member experience before increasing acquisition.
- Keep private MRR, member names, and payment data out of public proof.
How it works
- The Games leaderboard tracks community revenue, and ranks groups by MRR growth within the quarter, with total MRR shown as context.
- A group appears on the leaderboard once it has at least $1 in MRR. Before that, Skool prompts you to earn your first paid dollar.
- The leaderboard shows overall position, supports category filtering, and displays traffic and recent growth beside total MRR.
- Milestone levels sit at $3,000, $10,000, $30,000, $100,000, $300,000, and $1 million in MRR, each with a status marker. Skool described a private club at $100,000 and physical awards at $100,000, $300,000, and $1 million.
- Each round ends with the quarter, so a campaign has a deadline and the growth figure starts again when the next round opens.
- Skool said physical awards require holding a threshold for a period of time, but it has not published the exact period.
- Refunds and cancellations lower the MRR the leaderboard sees.
- The Games landing page does not provide every detail, so check the current rules before planning.
- Discovery rank and Games rank are separate systems.
- Onboarding protects recurring revenue because a bad first week can create refunds and churn risk.
- Pricing and transaction fees affect take-home economics even though the leaderboard shows gross MRR.
Pitfalls
- Do not treat a high leaderboard position as proof that members are satisfied.
- Do not build the Games plan around one-time course sales.
- Do not ignore churn; MRR that leaves lowers your rank as surely as new MRR raises it.
- Do not ignore refunds in leaderboard projections.
- Do plan around the round's end date; Skool counts MRR growth per quarter.
- Do not assume Skool has published how long a threshold must be held before a physical award arrives.
- Do not use Discovery rank or trending placement as a Games score.
- Do not copy social screenshots as official rules.
- Do not buy low-fit members just to improve a short-term count.
- Do not publish private member or payment details in a public Games recap.
A 90-day rhythm
- Day 1: Read the current Games rules and note where your group sits on the leaderboard, or whether it still needs its first paid dollar.
- Day 1: Confirm your recurring offer price and plan.
- Day 1: Build a forecast for new paid members, monthly price, expected cancellations, and refunds, ending in projected total MRR.
- Days 1 to 14: Prove the first-week onboarding path.
- Days 1 to 14: Keep the checkout promise conservative enough to reduce refund pressure.
- Days 15 to 30: Add acquisition only after support and onboarding are working.
- Days 31 to 60: Review retained members, cancellations, refunds, first posts, first lessons, and support issues.
- Days 61 to 90: Expand Discovery, social, external site, partner, or affiliate channels only when quality holds.
- End of 90 days: Reconcile total MRR, cancellations, refunds, and member experience notes, then choose the next milestone.
- After 90 days: Record unknown rules as questions, not assumptions, and keep going; the growth figure starts again with the next quarter.